Tag Archives: social media

A Facebook Post Away from Full Custody of the Kids

Social Media

Social media plays a vital role in today’s society. Most people browse through their phones, killing time by liking and sharing on popular platforms such as Facebook, Instagram, and Twitter. Facebook is the most popular out of all of the social networks, with over a billion users online every day.

Social media is a valuable source of information – which can also come in handy during divorce and child custody cases.

For Denver, Colorado’s lawyers focused on family law, social networks are helpful when it comes to gathering evidence, which puts the case in your favor. If you use it well, the judges may consider giving you full custody of the kids.

Social Network Evidence

For most child custody cases, discovery is always a valuable part. The court may allow both parties to gather information on each other. Facebook and other social networks have made gathering evidence easier for both you and your custody lawyer.

What’s the big deal with social posts anyway?

What you post on social media says much about your personal behavior, particularly with family and friends. Courts will consider evidence in posts that affect the child’s best interests, which include the following:

  • Parental alienation
  • Family disputes
  • Poor parenting skills
  • Evidence of neglect or domestic violence

The Double-Edged Sword

What you post on social media has a big impact on the outcome of your child custody case. Facebook posts and other social media activities should always be beneficial and in your favor; otherwise, the other party can use them against you.

Keep in mind that child custody lawyers can gather evidence by using your messages and posts in court. In complex cases where posts and messages cannot be accessed, the court has the power to subpoena information from the social network.

Social media is a powerful tool, especially if you want the pendulum to swing your way, but you must be careful too. One rant might turn the tables against you.

How Social Media is Changing the PR Game

Social MediaSocial media has transformed virtually all communication channels, quickly revolutionizing the manner in which public relations programs or campaigns are measured and delivered. Nowadays instead of the traditional, purely output approach, social media has shifted the discourse in which everyone, from the stakeholders to the customers, has an influence on a brand’s message. But how exactly did social do this?

Here’s how: 

Crafting More Engaging and Unique Content

The clamor for content that’s interesting, shareable, and attention grabbing is significantly increasing every single day. With the simplicity of building a blog or creating a social media account on the many social media sites like Facebook, Instagram, and Twitter, every user is always on the lookout for posts or stories that they can connect with and proudly share across their personal social media accounts. Public relations don’t have to rely too much on the same stories to get your brand’s message across.  

Integration of Services

Since social media is composed of so many different elements, it’s driving the traditional PR agencies to widen the extent of their offerings, says Concept Marketing. PR firms are now integrating online marketing experts, data specialists, and advertisers into their teams so that they can offer an all-inclusive package to their clients.

More Direct and Effective Contact with the Target Audience

With the help of social media, PR relations are now more interactive and direct. In addition, with the wide array of marketing tools at your disposal via the many social media platforms, marketing, and public relation can now be particularly made to tailor fit your target audience. Furthermore, the more interaction or online PR you perform, the higher the chances that your target audience will notice your posts. Put simply, social media, combined with proven PR tactics, offers the opportunity to easily and effectively bring awareness to your business without having to spend a big chunk of your marketing budget.

Social media is here to stay, and with its ever-changing ways, you can expect its full impact to exponentially increase over time. This means that you will need to constantly look at the bigger picture and optimize your social media and digital marketing campaigns to complement your PR efforts.

Likes, Shares, Comments: Amplify Your Social Signals

Social MediaThere is no doubt that social media plays an enormous role in increasing traffic to your website. Expect to be left behind by your competitors if you do not have a social media account.

Social media is more than just buying traffic to your website – it develops your brand and makes it more accessible to your clients. Businesses that actively engage customers on Facebook, Twitter, and other social media websites are perceived to be friendlier.

The Power of Social Signals

Social media users interact with your content in three different ways:

  • By commenting
  • By sharing
  • By liking

These are actions primarily associated with Facebook, which is by far the largest social networking site, dwarfing other popular sites like Twitter and Instagram. Social signals refer to the way users interact with your content.

Though all of them are useful for promoting your brand, the strongest social signal is the ‘share’. In fact, it is the social signal that factors most into search engine rankings.

One of the advantages of sharing is that it directly links back to your site or your social media page, driving direct traffic to your website. It increases the activity on your page as well, as more people are likely to comment and like your content when someone on their newsfeed shares your links.

Boost Your Social Signals

So how do you get the conversation going? We already mentioned that having an active social media account is the first step that you can take. Post content regularly, making sure that it is something that your customers will value. For example, Facebook and Twitter is a great way to announce special events like ‘one-hour sales’.

Add to the conversation and engage your customers. When people send messages on Facebook, they expect a reply within the day. It increases customer satisfaction and will make them more likely to recommend your site to others.

You should also connect social media to your site. Be sure to embed share or like buttons directly into your pages. Social signals are about being sociable, so be sure interact with your followers as much as you can.

Boost Your SEO through Effective Social Media Marketing

Social media

Social mediaSocial media is an indispensable tool in boosting a website’s SEO efforts. Those likes and shares on Facebook and other sites can go a long way in increasing your site’s ranking while building your brand and driving traffic to your website.

With the proper social media marketing, your SEO expert in Perth will help your business reach greater heights.

Strengthens Your Brand

With their huge following, social media can do a lot in increasing brand awareness. It gets you noticed by a multitude of potential customers. And because social media uses a more relaxed and friendly communication style, you get to present your brand in a less formal and approachable manner that makes viewers more receptive.

Offers a Cost-Efficient Way of Sending Message

Enjoy a cost-efficient method of reaching an audience. Your message reaches a wide market at a smaller cost compared to the thousands of dollars you may have to spend for print advertising or special promotions. And you can use social media as a vehicle to get those desired sales.

Gives an Opportunity for Effective Communication

You don’t just share content. You also encourage interaction with your audience. Your followers help in pushing your brand, multiplying viewership. And you get feedback from a diverse group of audience. These go a long way in improving your products or services to better serve your target market.

Encourages Trust and Loyalty

Just as DMB.com.au mentions SEO experts aiming to build client trust, businesses also make an effort to increase customer loyalty. The more you become visible online because of your positive actions, the more loyalty you get from the users. Any updates or developments will mean a lot, influencing viewers to be loyal. In the process, you also enjoy their trust.

With the many benefits you enjoy from it, social media’s relevance cannot be taken for granted. More companies will enjoy success with the proper marketing, so leverage your online accounts and improve your brand.

The Commandments for a Shareable Social Media Image

Social media

Social mediaWhen one talks about the Internet, you probably immediately think Facebook, Twitter, Instagram, Tumblr, etc. Indeed, social media sites have become a powerhouse. Companies and brands are utilizing their social media presence in every way possible, and even companies that provide SEO services or agencies that provide white label SEO like SEOResellerProgram.com admit to the large role social media plays in bigger returns.

Although it’s true content is king, shareable social media images are equally important, too. In fact, online users are more likely to share content if accompanied by visuals. But what is it that makes an image compelling and shareable?

Image Should Look Visually Good

For an image to go viral, it has to look great. While visual appeal and interest is relative, there are a number of attributes that experienced digital artists know to be universal: clean is good, crisp is even better, and two colors and one font is pretty much standard. It also goes without saying it should be original.

Gone are the days of graphics that bombard the eyes with varying colors and elements. The trend now is simple and minimalist. And for a good reason: simple design cuts through all the noise, making your image easier on the eyes and your message easier to digest. In fact, up and coming designers believe empty space is not wasted, but is a good boost in driving your message home.

Image Should Make Users Feel

When a reader sees an image and feels it, tendency is they will share it. Once an image is shared, liked, or tweeted about, companies and agencies have the chance to turn what was previously a mere Facebook user into a customer.

Image Should Be Relevant

As such, when an image is fueled by emotion, it becomes relevant. Think about your audience, do some research, and put yourself in their shoes. Ask, ‘what is relevant to my readers?’ Does the image fit your brand? Does the image fit the current events? Will your target audience share it?

Content can go viral in a matter of hours — sometimes even minutes. 21st century consumers are more discerning, so make every image count by keeping in mind what your target audience likes, relates to, and finds relevant.