Tag Archives: ppc

3 Effortless Ways to Spot a Fake Online Store

ruling out fake online stores
Online stores are not a new concept among us. The e-commerce giant Amazon, one of the biggest companies in the United States, is continuously changing the retail market itself. In 2016, USA Today reported that American online shoppers spend $125 billion on Amazon yearly. That’s nearly 30% of all the online goods bought in the US each year.

Because of how big Amazon is, online shoppers can be confident that the company protects their personal and security details every time they input their information in the system. Dealing with smaller, independent online sellers, however, it can be a different story.

Here are the top telling signs you are dealing with a fake online store:

Prices Are Too Cheap

Whether it’s a new phone or a pair of running shoes, you usually have an idea how much an item you’re looking for costs. If you encounter a website that offers a very low price, steer clear of it right away. According to Price Manager, legitimate online businesses enforce what is called a Minimum Advertised Pricing policy to protect brand equity and establish a threshold for their product pricing. It also helps small businesses to compete with bigger companies.

Sketchy Domain and Web Design

Any serious online businessman knows that to turn casual visitors into paying customers, they should invest in web design. If the website has a bad design and possesses a weird domain name, scammers are likely running it. Instead of taking your chances, find a more professional-looking online seller to buy your items from.

Bad Grammar

Legitimate online sellers put a lot of effort in inputting the description and specifications of each of their products. Scammers do not. They often simply write general descriptions for fake products, which they don’t also bother to check for grammatical errors.

Online shopping is a great comfort many Americans enjoy. With a simple click of a mouse, they can pretty much buy anything from online stores. Since cybercriminals try to take advantage of this convenience, it’s important to be an informed and smart buyer to avoid falling victim to them.

Establish an Authoritative and Profitable Online Presence in 3 Simple Yet Effective Steps

online presence
Your success in marketing your business online hinges on having an excellent visibility on the internet. You must make it easy for your current and potential customers to find your services. A business website is a necessity for anyone wishing to establish an online presence. However, with recent technological advancements, it is not enough to have just a website. You need to take proactive measures to make yourself discoverable on the vast internet.

Ensure it is easily discoverable

With smart devices taking over the scene, gone are the days when you needed a computer to access the internet. Many people use their mobile devices like phones and tablets to shop online while on the move. As such, you need to allow them to access your services from anywhere, using the device of their choice. Otherwise, you stand to lock out some customers and lower your sales. A responsive website adapts to any size of the screen without compromising on quality.

Ensure your content is enticing

Despite having a web presence, you need to lure people to visit your pages. Superior content remains the best way of attracting and driving eyeballs to your business pages. You need to demonstrate some degree of authority to your readers to hold and capture their interest. As such, you need to define and understand your target market. That way you can understand their interests, fears, frustrations and pain points and then offer credible solutions to their pressing problems. Only then will you get them to trust you and try your services.

Ensure seamless user experience

Imagine yourself waiting for a slow and sluggish elevator with broken and jamming doors. You would rather take the stairs rather than use it again. Such is the same reaction you draw from visitors when your site is slow and clunky. Luckily, with the help of credible experts like Back 2 Black, you can ensure excellent website optimization for your business in Provo. A rich user experience translates into more visitors, conversion rates and eventually, sales.

More than establishing a web presence, you need to create value for the people visiting your site. With these pointers, you can build a credible and authoritative digital footprint.

Making the Most of a PPC Campaign

PPC Campaign

As a business owner, you’re likely to have heard of the term pay-per-click (PPC) advertising, especially as digital marketing becomes even more prominent. PPC has been proven effective time and again, specifically for businesses with small budgets.

It works for such a niche because of it being highly targeted in nature. What this means is that PPC is flexible enough to target visitors at all stages of the so-called ‘buying funnel,’ which details the process involved when people are deciding to buy something. This flexibility allows for more opportunities for business growth in the long run.

But, not all businesses are doing things the right way, and they’re losing money in the process. So, how can a PPC budget be maximized in terms of performance per dollar?

Get Rid of Negative Keywords

Selecting irrelevant keywords for digital marketing is a mortal sin. As such, negative keywords come into play. These are search terms no company would want to associate themselves with. For instance, anyone who owns a women’s dress shop with different styles in stock, but no wedding dresses at all, would not want to rank for the term wedding dress. Disassociating oneself with the negative keyword will work wonders, since the company wouldn’t show up as a suggestion when someone searches for wedding dresses.

DO NOT Send People to the Homepage

PPC is noted for being targeted, not for being general. An ad that sells a particular product or service must end up on that offering’s specified landing page, and not the company homepage. It doesn’t matter if the website itself is very easy to navigate — the extra effort to find that one product or service on the homepage may mean lost time for the visitor, and lost revenue potential for the business. People need to find what they’re looking for fast.

Always Include a Call to Action

This goes back to an age-old advertising concept that everyone in the business should know. Including a call to action is critical since it’ll directly influence clickthrough rates. But, mere calls-to-action aren’t the be-all-end-all; everything has to be relevant and delivered with appropriate terms. For instance, of these three phrases — view more, browse now, buy now — the latter (buy now) is the most effective. Why? Buyers are enticed to directly purchase that one product, and they expect to not have further troubles browsing a large queue, where they might be made to think again.