Tag Archives: online

Use Press Releases to Improve Your Site’s SEO Value

SEOOne of the most important types of content you can publish to promote your business is press release. You can fit in as much information as possible in one news release to promote your business in San Diego, an event, a new product or service, or a seasonal promotion. No matter what you’re trying to send across through a press release, you need to realize that you can still incorporate SEO into it.

Here’s how you can do that organically:

Use Quotes

Quotes from prominent people are important in any press release. These will get the attention of people especially if the quote is from someone popular in the industry you’re in. When choosing a quote, you need to make sure it is precise, to the point, tweetable, newsworthy, and adds perspective to the entire article. All these elements will help your piece get noticed and rank higher on search results.

Take Time with the Headline

The headline is one of the most vital parts of any content because it is the most prominent. To make sure you get the attention of your reader, the headline should be short, sweet, and concise. Use AdWords to find the best keyword to use for the press release. You must only input one keyword so it must be the most relevant and effective one. The headline should entice the person to read the entire article, but it should be misleading or else the reader will end up disappointed.

Mind the Flow

The headline is your bait, but the body is the meat. You need to make sure the actual press release is just as strong as the headline. It must be well-written, clean, digestible, informative, engaging, and easy to read. Keep sentences short, break down paragraphs neatly, and include the most important parts near the start.

Follow these tips and you’ll surely impress search engines and readers alike, making your SEO value go up.

Likes, Shares, Comments: Amplify Your Social Signals

Social MediaThere is no doubt that social media plays an enormous role in increasing traffic to your website. Expect to be left behind by your competitors if you do not have a social media account.

Social media is more than just buying traffic to your website – it develops your brand and makes it more accessible to your clients. Businesses that actively engage customers on Facebook, Twitter, and other social media websites are perceived to be friendlier.

The Power of Social Signals

Social media users interact with your content in three different ways:

  • By commenting
  • By sharing
  • By liking

These are actions primarily associated with Facebook, which is by far the largest social networking site, dwarfing other popular sites like Twitter and Instagram. Social signals refer to the way users interact with your content.

Though all of them are useful for promoting your brand, the strongest social signal is the ‘share’. In fact, it is the social signal that factors most into search engine rankings.

One of the advantages of sharing is that it directly links back to your site or your social media page, driving direct traffic to your website. It increases the activity on your page as well, as more people are likely to comment and like your content when someone on their newsfeed shares your links.

Boost Your Social Signals

So how do you get the conversation going? We already mentioned that having an active social media account is the first step that you can take. Post content regularly, making sure that it is something that your customers will value. For example, Facebook and Twitter is a great way to announce special events like ‘one-hour sales’.

Add to the conversation and engage your customers. When people send messages on Facebook, they expect a reply within the day. It increases customer satisfaction and will make them more likely to recommend your site to others.

You should also connect social media to your site. Be sure to embed share or like buttons directly into your pages. Social signals are about being sociable, so be sure interact with your followers as much as you can.

Making the Most of a PPC Campaign

PPC Campaign

As a business owner, you’re likely to have heard of the term pay-per-click (PPC) advertising, especially as digital marketing becomes even more prominent. PPC has been proven effective time and again, specifically for businesses with small budgets.

It works for such a niche because of it being highly targeted in nature. What this means is that PPC is flexible enough to target visitors at all stages of the so-called ‘buying funnel,’ which details the process involved when people are deciding to buy something. This flexibility allows for more opportunities for business growth in the long run.

But, not all businesses are doing things the right way, and they’re losing money in the process. So, how can a PPC budget be maximized in terms of performance per dollar?

Get Rid of Negative Keywords

Selecting irrelevant keywords for digital marketing is a mortal sin. As such, negative keywords come into play. These are search terms no company would want to associate themselves with. For instance, anyone who owns a women’s dress shop with different styles in stock, but no wedding dresses at all, would not want to rank for the term wedding dress. Disassociating oneself with the negative keyword will work wonders, since the company wouldn’t show up as a suggestion when someone searches for wedding dresses.

DO NOT Send People to the Homepage

PPC is noted for being targeted, not for being general. An ad that sells a particular product or service must end up on that offering’s specified landing page, and not the company homepage. It doesn’t matter if the website itself is very easy to navigate — the extra effort to find that one product or service on the homepage may mean lost time for the visitor, and lost revenue potential for the business. People need to find what they’re looking for fast.

Always Include a Call to Action

This goes back to an age-old advertising concept that everyone in the business should know. Including a call to action is critical since it’ll directly influence clickthrough rates. But, mere calls-to-action aren’t the be-all-end-all; everything has to be relevant and delivered with appropriate terms. For instance, of these three phrases — view more, browse now, buy now — the latter (buy now) is the most effective. Why? Buyers are enticed to directly purchase that one product, and they expect to not have further troubles browsing a large queue, where they might be made to think again.

Boost Your SEO through Effective Social Media Marketing

Social media

Social mediaSocial media is an indispensable tool in boosting a website’s SEO efforts. Those likes and shares on Facebook and other sites can go a long way in increasing your site’s ranking while building your brand and driving traffic to your website.

With the proper social media marketing, your SEO expert in Perth will help your business reach greater heights.

Strengthens Your Brand

With their huge following, social media can do a lot in increasing brand awareness. It gets you noticed by a multitude of potential customers. And because social media uses a more relaxed and friendly communication style, you get to present your brand in a less formal and approachable manner that makes viewers more receptive.

Offers a Cost-Efficient Way of Sending Message

Enjoy a cost-efficient method of reaching an audience. Your message reaches a wide market at a smaller cost compared to the thousands of dollars you may have to spend for print advertising or special promotions. And you can use social media as a vehicle to get those desired sales.

Gives an Opportunity for Effective Communication

You don’t just share content. You also encourage interaction with your audience. Your followers help in pushing your brand, multiplying viewership. And you get feedback from a diverse group of audience. These go a long way in improving your products or services to better serve your target market.

Encourages Trust and Loyalty

Just as DMB.com.au mentions SEO experts aiming to build client trust, businesses also make an effort to increase customer loyalty. The more you become visible online because of your positive actions, the more loyalty you get from the users. Any updates or developments will mean a lot, influencing viewers to be loyal. In the process, you also enjoy their trust.

With the many benefits you enjoy from it, social media’s relevance cannot be taken for granted. More companies will enjoy success with the proper marketing, so leverage your online accounts and improve your brand.

The Commandments for a Shareable Social Media Image

Social media

Social mediaWhen one talks about the Internet, you probably immediately think Facebook, Twitter, Instagram, Tumblr, etc. Indeed, social media sites have become a powerhouse. Companies and brands are utilizing their social media presence in every way possible, and even companies that provide SEO services or agencies that provide white label SEO like SEOResellerProgram.com admit to the large role social media plays in bigger returns.

Although it’s true content is king, shareable social media images are equally important, too. In fact, online users are more likely to share content if accompanied by visuals. But what is it that makes an image compelling and shareable?

Image Should Look Visually Good

For an image to go viral, it has to look great. While visual appeal and interest is relative, there are a number of attributes that experienced digital artists know to be universal: clean is good, crisp is even better, and two colors and one font is pretty much standard. It also goes without saying it should be original.

Gone are the days of graphics that bombard the eyes with varying colors and elements. The trend now is simple and minimalist. And for a good reason: simple design cuts through all the noise, making your image easier on the eyes and your message easier to digest. In fact, up and coming designers believe empty space is not wasted, but is a good boost in driving your message home.

Image Should Make Users Feel

When a reader sees an image and feels it, tendency is they will share it. Once an image is shared, liked, or tweeted about, companies and agencies have the chance to turn what was previously a mere Facebook user into a customer.

Image Should Be Relevant

As such, when an image is fueled by emotion, it becomes relevant. Think about your audience, do some research, and put yourself in their shoes. Ask, ‘what is relevant to my readers?’ Does the image fit your brand? Does the image fit the current events? Will your target audience share it?

Content can go viral in a matter of hours — sometimes even minutes. 21st century consumers are more discerning, so make every image count by keeping in mind what your target audience likes, relates to, and finds relevant.

Why Customers Don’t Trust Your Website

websites

websitesWith the popularity of scams, viruses, and security breaches, Internet users are now more cautious when clicking ads and visiting websites. This is why it important to be aware of how others perceive your business and its website. It is best to present a credible and trustworthy image that will give customers good reasons to stay and purchase your products and services.

SeoResellerProgram.com and SEO service providers share the things you need to avoid to ensure a successful business online.

Lousy Design

Customers would feel comfortable spending their money if the website looked simple and professional. If your web design is lousy, uses tacky stock images, and all caps paragraphs, however, they will definitely avoid and abandon it. You might also want to avoid Comics Sans, as it looks homely and handwritten. It is only ideal for things that are fun and liberating, and inappropriate for professional websites.

No Assurance

While you may know that your site is secure, don’t assume that visitors do. Online users are now hyper aware of their privacy and security; it is beneficial to use secure badges to display that your site is safe. If you own an e-commerce website, it is best to place a security logo on each page to reinforce the fact that every order or transaction will be secure.

Hard to Find Contact Information

Contact details will help your business to build trust. Don’t make it hard for them to look for important information, as customers will think that you’re shady and don’t want to be contacted. It is best to include a contact page on the top level of navigation. Give customers every possible way to contact you through phone, email, and social media.

If you want your business to increase sales and customer loyalty, build a trustworthy website. Give visitors an assurance that your business is a reputable brand and a guarantee that your website is secure. Consider hiring someone who has a deep understanding of web design to help you with redesigning.