Category Archives: Finance

Shop Problems: Drawing People in

Shop ProblemsDo you sit there and wonder why no one comes to your shop? You have chosen the best locations in Tampa and the busiest time slot but still end up with very little foot traffic. Adjacent stores have more people coming in while your shop remains empty. If this continues, your business is in danger. Doing business is not just about having the goods consumers need. Sometimes, it's all about your presentation.

Think of your shop as a proposal, and people's entry to it is that "Yes!" you have always wanted. It becomes easier to see how you can attract the right attention towards your store. Here are some things that might be missing from the equation:


It doesn't matter if your shop is in a building that receives a lot of people every day. Your shop can remain invisible if you do not design it properly. You may have the goods, but you lack the draw. Get commercial lighting systems in Florida for all those luminous signboards. You would be surprised at how much the light in your shop creates intrigue and personality for your store. Look into modern designs and light your shop accordingly.


People only buy things when they need them. If you go by this logic, your business will only get consumers whenever the need arises. What you have to do is create the need and plant that idea that consumers need to buy your goods. Put some of your items on sale if you can. Create events that put your goods at the forefront and encourage a sense of community. Consumers these days are not just looking for items or services. They want a brand they can trust.

Managing your business is one thing. Drawing people in is another. Always remember both sides.

Make the Most out of Working with a Digital Marketing Agency

Working with a digital marketing agency isn’t like working with a supplier of office Two people shaking handspaper. You don’t treat them as a third party. You have to see them as an extension of your own business.

In this day and age of ubiquitous Internet and technology use, a digital marketing agency should be treated as one of your most important business partners. If they fail, you fail, and there is no ignoring the massive impact of what they can do for your business.

Here's what you need to do: 

1. Set specific goals.

There are many aspects of digital marketing, and you’ll need to narrow down your focus so you can create a solid marketing strategy. For instance, do you want to build brand awareness on social media or drive targeted traffic to increase sales?

2. Be clear about what you want.

Digital marketers can’t read minds. While digital marketing agencies like Musselwhite Marketing and Consulting can provide the expertise you don’t have in-house, you should be able to give them a clear, straightforward brief about what you want to work towards.

3. Create specific working arrangements.

Agreeing on a definitive working arrangement allows both parties to go about and focus on their work, confident that the other is doing their part as well. Important parameters to be discussed include the nature of the work, service level agreement, turnaround times, schedule of meetings, and communication processes.

4. Measure results.

Measuring the results of a digital marketing campaign helps you evaluate the success of your partnership. It’s important not only to assess the agency’s performance, but also to look at how you have collaborated with the agency to ensure that the campaign is a success.

Working with a digital marketing agency is not something you take lightly. As more consumers turn to the Internet as their primary means of receiving information, it is now more crucial than ever to establish and nurture an effective partnership with an agency that does the same for you.

4 Best Parcel Shipping Practices to Save on Freight Costs

Parcel Management Industry research shows businesses are always looking for ways to reduce their shipping costs. As more and more Britons are becoming comfortable buying products from the Internet, they’re also more prone to making small impulse buys.

This results in more and smaller packages. And with smaller packages come bigger shipping costs. If you can’t handle this correctly, the costs you pay for shipping could grow and eat up your profits.

To make sure you keep your shipping costs as low as possible, observe the following best practices.

  1. Look for alternative carriers.

For most people, major carriers are the obvious choice, but they may not always be the best option. Smaller carriers such as regional brands can offer you more competitive rates, which raises the bar and forces big carriers to drive down their prices as well.

  1. Automate data capture.

Automated data capture technology allows you to electronically scan parcel information and save it in a database. This helps you catch costly errors before the product ships out and provides real-time tracking of the package’s location after it has been shipped.

  1. Pack goods properly.

Condense shipments into the smallest containers possible and use filling material such as packing peanuts to protect the product from bumps and scratches. This helps you reduce risks of product damage and having the customer send the item back to you.

  1. Negotiate prices.

This can seem daunting in the face of big shipping companies, but this is where a parcel management company like Atom Logistics can help. Knowing your shipping data is a must, and you get an edge if you can leverage the competition from small carriers. Also, know that you can also negotiate other fees, such as minimum charges and accessorial fees.

High-volume shippers can drive down their costs in many ways, but each of these requires that you understand your shipping data, use the right technology, and partner with the right parcel management provider. Doing so can reduce your shipping expenses significantly.


Refinancing Mortgage – Is It a Good Idea?

Home RefinancingJust a few years after making continuous monthly repayments on their mortgage, many homeowners have considered the option of refinancing their remaining balance. This is due to the fact that the process often provides better terms, allowing them to save more money, but that's not always the case. There are a number of factors that may affect the borrower's decision when it comes to this matter.

What is Refinancing?

To put it simply, mortgage refinancing means paying off the existing loan by replacing it with another one. Typically, these replacement terms offer lower interest and shorter repayment terms. So if you're currently enrolled in a 30-year loan term, there's a chance that you can cut it down into half or even lesser. This all depends on your decision. Additionally, there are also cases in which monthly payments are smaller as compared to the borrower's existing plan. 

When's the Best Time to Do It?

Experts on mortgage refinance in Utah suggest that the process will make sense on certain occasions. Below are some of them:

Scenario #1: You want to cut down your monthly payments which is only possible by reducing the interest rate. Incidentally, mortgage refinancing is one of the most effective ways to do that. To help achieve this goal, you should focus on having a good credit standing. This means you must work on improving your credit score to get a better and a lower interest rate.

Scenario #2: You want to shorten your loan term. Is it ideal to be on a 25-year mortgage when you’re 10 years away from retirement with 20 years left on your loan? The answer is obviously no. Through refinancing, you can apply for a short-term loan to lift up the burden of continuously paying for it even after your retirement. Most refinancing options can cut down the term by almost half or more, so be sure to choose wisely.

Scenario #3: You want to change terms on your loan. Say for example, you’re currently in an adjustable rate mortgage (ARM) but suddenly realizes that rate increases often mean higher repayments as compared to fixed rate mortgage. When this happens, you’ll likely want to convert to the other. The only thing that will allow you to do that is through mortgage refinancing. Thus, giving you a good financial strategy to effectively manage your balances and repayments.

When used carefully, refinancing can be a great financial move for borrowers. While it may seem too complicated at first glance, it’ll be easier to make a decision once you fully understand what are the things involved. Be keen and take every factor into consideration to see whether refinancing is meant for you or not. This is the only thing you can do to ensure you’re not making any mistakes.

Plan and Prepare: Be Wise in Buying Your First Home

Buying Your First House in Lake Oswego

Buying Your First House in Lake OswegoIf you never had an experience making a big purchase, buying a house can be a challenge. Therefore, if you intend to become a homeowner, it is important to think through the process involved in a home purchase. This includes deciding how much you can afford, saving for a down payment, and fixing your credit report. Preparing yourself financially is of utmost importance before house hunting.

Where to Buy

Buying a home involves spending a huge amount of money, so think carefully about where you want to live. It is best to choose an area where you don’t mind sticking around for the long-term (seven years or so). When deciding on a city or area, be sure to consider the cost of living and its job market. Don’t forget to mind other things like quality of life and access to public transportation.

What You Can Afford

Mortgage companies in Lake Oswego suggest researching on how much homes cost. This will help you find out what you can afford and how much savings you need for a down payment. If the properties in your desired location are out of the budget, it is better to focus on saving more money before buying. You can also choose a smaller home or consider other areas.

Improve Your Credit

It is easy to qualify for a mortgage if you have a strong credit history. Securing the best rates is probable if you have a score of 740 or higher. If you, however, have a low score, you can still qualify for a loan, but will need to pay a higher rate. This is why it is better to change your spending habits and improve your score. Be sure to check your report early and correct any issues.

Apart from these three things, don’t forget to start saving for a down payment. If you want to get the best mortgage terms, save at least 20% of the purchase price. This will help you avoid private mortgage insurance (PMI), the money that protects the lender or the bank in case you default on the loan.

Cost Estimating: I Want to Be the Very Best

Cost Estimation ProcessIn construction, estimates help in knowing how much is needed to be spent on a building, a home, or some other structure. Estimates are crucial in clients’ plans for their structures. When estimates are too high, the client may want to redesign the structure to cut down on costs. When estimates turn out to be low, clients with a big budget may want additions to the current design.

Best Estimating Practices

Now, as a construction contractor, whether you work alone or with a company, you are responsible for estimates that are right on the mark. Your job is to give the most accurate cost estimate of the client’s design. This can be a difficult and time-consuming task, even with construction estimator software, but it can be done. To help you out in your cost estimating, here are some pieces of advice from industry experts.

Deep Understanding

You can produce the best estimate of a project by having a deep knowledge of the project design. By understanding each detail, you will be able to calculate each cost better. You will be able to be thorough in counting all hard costs and soft costs of a project. When you don’t understand something, you can ask the client to explain. Fewer misunderstandings mean fewer problems in the future.

Future Oriented

Even when you can find actual costs in the design, circumstances may hand you surprises in the form of additional costs. Anything can happen during the course of a construction project. You can avoid costly disasters because of these surprises by preparing for the unexpected beforehand.

Thorough and Adaptable

Other practices you can do to improve your estimation process are to create detailed calculations of everything that needs to be done; to provide why things have to go the way they do in the estimate, and to be flexible enough to easily adjust to problems that may arise.

By continuing to improve yourself, you will be able to be more accurate in your cost estimating. Your company and your clients will thank you for it.

Business Success: Three Tips for Startups in the UK

Startup EssentialsOne of the advantages that come with living in today’s world is the fact that technology has enabled marketing strategies for barely any cost. Take, for example, the large number of online shops and businesses. These internet stores have taken a huge chunk of the traditional market’s sales. Such reasons have emboldened many an entrepreneur to start his or her own business.

With the seamless transition from traditional to modern, businesses are utilising a variety of tools that differ from what we have been used to. Gone are the days when brands would spend thousands on telly commercials because today there is social media and digital marketing. The implementation of these methods is key for a startup today.

A business adviser based in the UK offers eight steps to strategic planning. These eight steps begin with simple questions and end with imperatives.

  1. Where are you now?
  2. Where do you want to get to?
  3. When do you want to get there?
  4. What are all the possible routes?
  5. What contingencies do you need to build in?
  6. What resources do you need?
  7. Set off!
  8. Prepare to be flexible.

These eight introspective steps can prep a budding entrepreneur and aid him or her in recognising the trajectory of the business. In strategic planning, these eight steps can only prove successful if you, the businessman, actually implement the company’s plans. And, of course, before you get to make your strategy, you must first be aware of a startup’s three essentials.

  • Funding and Technical Skill – This includes having an able and trustworthy accountant and also having the necessary skills in executing your business.
  • A Network of Relationships – It is important for a startup to take care of its relationships to ensure a smooth working process.
  • A Narrative You can be Proud of – This will be the foundation of your startup. This involves all the intricacies of your business, from the logo to the name.

Assuming that you are well-prepared with the three startup essentials, check out the aforementioned steps. When understood and contextualised within the framework of a startup, these business tips can help your startup get off the ground and dominate the UK market.

3 Nifty Ways to Keep Your Mortgage Rates Low and Affordable

Mortgage application in Salt Lake CityApplying for a mortgage is one of the most convenient ways for people to realize their dream of owning a home sweet home. Prospective homeowners often look for lenders to make their application a success. Some of them, however, fail to secure a loan or have to make do with high-interest rates because they didn’t prepare enough. It’s best to remember that lenders take a fine-tooth comb through your life, especially your finances, before they can approve any application.

Tighten Your Purse Strings

Home buying is a major life decision, so you should plan it well in advance to avoid nasty surprises in the future. Therefore, you need to consider its essential factors and plan accordingly. A deposit increases the likelihood of qualifying for a loan, keeping interest rates low. A safe deposit usually sums up to 20% of the value of a house. Make adjustments and put away money for your deposit.

Clean Up Your Financial Statement

You are unlikely to qualify for a loan if your financial history presents a bleak picture. Pilling credit card bills and a low credit score are some of the factors that trigger red flags and discredit your application. Remit your payments on time and work towards boosting your credit score for the best results. American Loans and other lending institutions noted that high credit scores entitle you to friendly mortgage rates in Salt Lake City or any city in the state, putting your dreams within reach.

Avoid Making Further Purchase

Even if your credit score is high and your finances allow you to spend more, avoid making a new purchase until the mortgage application goes through. Applying for new credit takes a toll on your credit score and could alter your terms of engagement. A lower score could mean a new request, causing significant inconveniences to your timeline.

Many people fail to plan the mortgage process correctly, and it ends up ruining the process and making it quite expensive. With proper planning, you can improve the experience and get the best rates.

Make the Pain Go Away by Sitting Up Straight

Back PainIf you are one of those person experiencing discomfort while seated on the office chair for so long, chances are you might be experiencing back pain.

This does not mean a sign that you are getting older. Other younger people may also experience it especially those who are overweight and those who engage in strenuous jobs like lifting.


According to the National Institute of Arthritis and Musculoskeletal and Skin Diseases, back pains may be due to mechanical problems in your body like disk breakdown, spasms, tense muscles, and ruptured disks. It may also be due to injuries you got from sprains, fractures, accidents and falls. Some may even be due to conditions and diseases like scoliosis, spondylolisthesis, arthritis, spinal stenosis, kidney stones, infections, pregnancy, endometriosis, fibromyalgia, or infections, tumors and may be even stress.

Is there any way that back pains may be prevented?


Aside from keeping your posture and maintaining a balanced diet to keep your weight normal, there are also other ways to prevent back pain.

Dr. Paul Cooke, a physiatrist (rehabilitation specialist), says sitting on a chair that does not support your spine will require your muscles to work harder and that means getting the feeling of fatigue at the end of the day. He suggested using chairs, which may help support your upper back and lowering back to prevent back pains. Try avoiding the sofa as it may encourage you to slouch.

But the most important key to reducing back pain is proper posture. Ever wonder why theater chairs do not feel comfortable? Because they are designed to keep your back straight.

So even when your work chair in the office makes you comfortable but in a slouchy way, keep in mind to practice sitting up straight. No pain, no gain. Never underestimate a simple back pain. Who knows what you are in once it gets worse.

Attracting the Right Candidates for Your Finance Department

Finance Staff in LondonA recent independent study in the UK has revealed that the reason many companies find it difficult to look for the right finance staff is because there are only a few candidates with the necessary skills for the job.

According to KennedyPearce Consulting Ltd, a thorough screening process can help supply the high demand for employees in the accounting and financial services sector. You might be encountering the same problem. While it is hard to find the right staff members, you must also know how to recruit the best as soon as applicants start arriving in your office.

Here are some strategies that can help you hire the best finance staff for your organisation: 

Provide an Accurate Job Description for Candidates

The benefit of writing out a complete, detailed job description for your company’s potential staff is long term. If you do it right today, you can save time, money and effort in training your new staff. A job description that fully explains a company’s expectations and requirements makes it easier for candidates to apply for roles that they want to do for years.

Clarify Required Skills and Experience for the Job

Apart from interest, it is important that candidates have the right skills and experience. You should define your requirements for this and inform candidates how you will determine their skill and experience levels through various assessments or exams. This can help them prepare and reach the final recruitment stage.

Define the Benefits of Working for Your Company

You will get a higher chance of recruiting the right people for your finance department if you offer some additional compensation to the job. In your job advertisement, you can define two or more benefits of working in your company. You can offer further career development, telecommuting set up, flexible working hours or whatever you think can attract more applicants.

If you do not want to go through all this hassle, you can always work with experienced finance recruitment agencies. They have a wider reach and bigger database of potential candidates.