3 Effortless Ways to Spot a Fake Online Store
Online stores are not a new concept among us. The e-commerce giant Amazon, one of the biggest companies in the United States, is continuously changing the retail market itself. In 2016, USA Today reported that American online shoppers spend $125 billion on Amazon yearly. That’s nearly 30% of all the online goods bought in the US each year.
Because of how big Amazon is, online shoppers can be confident that the company protects their personal and security details every time they input their information in the system. Dealing with smaller, independent online sellers, however, it can be a different story.
Here are the top telling signs you are dealing with a fake online store:
Prices Are Too Cheap
Whether it’s a new phone or a pair of running shoes, you usually have an idea how much an item you’re looking for costs. If you encounter a website that offers a very low price, steer clear of it right away. According to Price Manager, legitimate online businesses enforce what is called a Minimum Advertised Pricing policy to protect brand equity and establish a threshold for their product pricing. It also helps small businesses to compete with bigger companies.
Sketchy Domain and Web Design
Any serious online businessman knows that to turn casual visitors into paying customers, they should invest in web design. If the website has a bad design and possesses a weird domain name, scammers are likely running it. Instead of taking your chances, find a more professional-looking online seller to buy your items from.
Legitimate online sellers put a lot of effort in inputting the description and specifications of each of their products. Scammers do not. They often simply write general descriptions for fake products, which they don’t also bother to check for grammatical errors.
Online shopping is a great comfort many Americans enjoy. With a simple click of a mouse, they can pretty much buy anything from online stores. Since cybercriminals try to take advantage of this convenience, it’s important to be an informed and smart buyer to avoid falling victim to them.